WE ARE SUPERFINE
Superfine is a lifestyle brand that reimagines eyecare, turning a routine appointment into a delightful, style-conscious experience. With us, taking care of your eyes isn’t just something you have to do—it’s something you’ll look forward to.
At Superfine, we believe eyecare should be as stylish and uplifting as it is essential. Rooted in tech-enabled optometry and a commitment to vision health, we go further—infusing everyday life with colour, warmth, and self-expression.
who we are
Born in Cape Town, Superfine is inspired by the colourful, upbeat spirit of South African life. We blend cutting-edge optometry with a bold sense of style to create a lifestyle brand that transforms eyecare into something joyful and expressive.
WHAT WE OFFER
We believe buying glasses should be easy, enjoyable, and affordable enough that you can treat yourself to a second pair.
Superfine goes beyond just being kind to your eyes — we invite you to see the world through a more vibrant lens. With us, eyecare becomes a celebration of individuality and everyday beauty.
See the finer side of life
See the finer side of life, is a reminder to savour the small moments and always look on the bright side. At Superfine, you're not just caring for your eyes — you're joining a kinder, more beautiful world.